A launch ceremony for 2022 China Tourism and Culture Week was held recently in Beijing, officially starting a global event which runs until the end of this month. During the event, overseas Chinese culture centers and tourism offices along with international branches of people.com.cn will host a series of online and offline art exhibits, video shows, lectures, and forums, centered on five thematic parts -- intangible cultural heritage and poverty reduction, revitalization of rural China, urban development, Yellow River culture, and tourism and culture along the Silk Road.

An online learning platform for Chinese Tourism courses (https://course.chinaculture.org/) developed by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism for tourism agencies and tour guides worldwide was unveiled during the ceremony.